5 Simple Ways To Lower Your Bounce Rate Easily

bounce rate Suppose you were planning to buy a TV and you walked into a store, turn around, and walked right back out? Guess what? You bounced and there could be many reasons behind your move. Maybe you didn’t like the store’s interior, or perhaps you realized the store didn’t sell that brand of TV which you were planning to buy. Forget it! The thing is you took a look and got out of the site.

This is what happens with your own website and that certainly is not a good thing for you as well as for the search engines.

A high bounce rate is a bad signal which surely means that something has turned your visitors off and so they spontaneously click away and go look at something else online. Thanks to us because this time we are going to introduce some best methods to help you reduce your bounce rate and convince your visitors to stick around. But before that, there are some things you need to know.

What Is Bounce Rate And Why Does It Matter?

what is bounce rate

Bounce rate refers to the percentage of your total website visitors who leave the site after seeing just one page. In other words, the visitors don’t click on any of your internal links or engage with your forms or CTAs (Call to Action).

For example, suppose if a given page on your site has a 70% bounce rate, then it means 70 percent of your visitor left the website without going to the second page. This could be really disappointing as you are missing your leads and that is directly affecting your sales as well.

If you are not aware of how you can check out your site’s bounce rate then Google Analytics will do the trick. Link your website to Google Analytics, then click on the Behaviour tab, then Site Content, and finally, the Landing Pages tab and you get the bounce rate of each and every page visited by your visitors.

The web world is quite tricky as you’re not physically present when someone pays you a visit their (your website), now all you can do is use your strategies other than your personal wit and charm to convince people to stick around. When people bounce from your website, this clearly states that they didn’t get the full experience of your virtual estate.

bounce rate

List Of Reasons Behind A High Bounce Rate

  • Slow loading speed
  • Lack of interest due to unengaging content.
  • Faulty design.
  • Very Poor readability.
  • Website isn’t optimized properly (Bad On Page).
  • Fail to provide proper internal links.

Well, there are many other reasons involved but these are the common highlights which you would find in most of the websites.

Does Bounce Rate Have Negative Impacts On Your Rankings?

The answer is YES. Though bounce rate does not directly affect your SEO stats, it does have a direct impact on your website rankings. This illustration will surely clear your doubts about how bounce rate can negatively affect your rankings:

pogo sticking

Now suppose, a user visits a page on your website and without going to a second page, clicks the back button. Then, he/she checks out the competitor’s website. This is known as Pogo Sticking.
In simple words, Pogo Sticking means the visitors that visited your website didn’t find it as good as your competitor’s site. So, what Google does next is that it realizes the fact, and it will negatively your search rankings. Thus, gradually dropping off your site’s rank on SERPs. So To Save Your Day here are:

5 ways to reduce your bounce rate and improve your rankings

1. Identify Pages With High Bounce Rates

Open Google Analytics, and identify the pages which have the highest bounce rates. Make sure to note down the bounce rate of those pages with a regular amount of traffic.

Now when the job’s done, it would be very easy for you to know which kinds of content are not performing well enough vs. the ones which help your visitors stick around. Thus, with these insights, it going to be a simple task as to how to improve them.

2. Optimize Site For All Devices

You might have heard about this latest SEO trend – mobile first indexing. So, make sure your website is readable and easy to use on all devices especially mobiles and tablets as well. This works as the key to boost your website’s UX (user experience). The content should be displayed in font sizes large enough for even the smallest screens.

Also, if your website, which is simply a blog that has a handful of functionalities when used on a mobile or tablet, it will affect your conversion rate.

3. Put a Check To Your Readability

Readability doesn’t always mean that you adjust your font sizes and typography, actually, it is beyond that. Your aim should be to finding ways to improve your website. Thus, making it readable, attractive and user-friendly.

4. Use Videos And High-Resolution Images

Illustrating your content through videos and high-resolution images has proven its ground very effectively as they help to grab the visitor’s attention very easily. It would be great if you place your images or videos next to your CTAs which help you cultivate potential customers and also help you increase your sales.

Also, it is quite simple to find these high-resolution images on the web by using the tools provided by Google to stay prevented from the copyright allegations and you could use those images without incurring an extra cost.

5. Make Your Site Faster (Use Google’s PageSpeed Insights)

Page speed is one of the most intriguing ranking factors used by Google to rank your website. Good loading speed should be your highest priority if you want to reduce your bounce rates and improve your Google search rank. Good page speed makes it easier for the Google spiders to crawl your page faster and hence they can be indexed soon. Also, the recent studies have proved that even a one-second delay that causes significant losses to your business.

The best way to improve your page speed is to reduce your page size which can be done by reducing the size of the elements present on your page such as images, videos, etc. You could compress your images which would surely improve your page speed.

Conclusion

Reducing the bounce rate is what every site owner wants these days and that’s perfectly natural. Because a high bounce rate can cause some great losses. So, it would be very humble if you try out our above-listed strategies to lower your bounce rate and let us know how they work for you by writing your thoughts into the comment section below.

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