Top 5 Google Ranking Factors 2019

top google ranking factors If you are a person who has done SEO for his own website or maybe a blog then you might be significantly familiar with its dynamic nature. Search Engine Optimization is an extremely active field i.e. it is considered to be an extremely dynamic field because it continues to evolve more and more rapidly with each passing day. SEO requirements keep on changing each day, and so, keeping up your website with its latest developments is nearly impossible. But when it comes to the matter of getting traffic for your site, you have to be in the know.

You can’t deny the fact that a well-optimized website always has a plus point i.e. your site will get more and more traffic over time, and also that means you have chances of getting more leads and sales. So, if you want your site to be a complete package which would drive traffic as well as sales and this could be only possible after you have done its SEO. Without SEO, seekers won’t be able to find your site, and all your hard work will be for nothing.

In 2016, Google started updating its search ranking algorithms such as “Penguin 4.0” and “Possom” which introduced a smarter, tedious, and more semantic search experience. But with 2019 in full swing, no one knows about the changes that Google has planned to improve the search rankings. Today everyone’s quite familiar with Google, so, it is a false thing to say that Google keeps its official list of ranking factors a secret and because of this people think that ranking your site on top position on SERP is quite a mysterious job but actually things are not as they seem. In fact, we’ve broken the code, and here are the Top 5 Google Search Ranking Factors to take into consideration.

1. Remember Content Is Still The King

If you want to create a high ranking content then the key points that you need keep in minds are – firstly your content should have a depth that covers a broad spectrum of its respective subjective. The next thing you need to focus on is that your content must provide real value to the user i.e. you need to focus on following your niche. Remember, quality beats quantity every-time. Focus on value, not word count.

Unlike the universal thumb rule, there are no clear rules regarding the optimal word count for an article, as it varies per subject. However, it is quite noticeable that relatively longer, more comprehensive content typically achieves higher rankings. So, next time when you are up for writing content for your site, try to follow this pro tip which would really benefit in improving your content’s value. Try using Google’s semantic search to optimize keyword targeting in your content. These queries can be found at the bottom of the Google search result page.

For example, if you search for “article submission” you might find some other related searches. So, if you are intending to write an article on “article submission”, you can use those semantic queries to get a better understanding of related keywords.

google semantic search

2. Google’s Freshness Algorithm

The Freshness algorithm rolled out by Google in June 2010 is still a real game changer. Though the algorithm has aged in all these years, it still has a powerful impact over the past couple of years. So, if you’re a big publisher whose website is filled with a lot of old content that got doomed as they no longer serve the SERP, updating old articles could be a great move. Google seems to be somewhat biased to new content as it offers it a higher priority and makes sure that at least some of the SERP features an up to date results. For example, if we search for “best hollywood movies”:

freshness algorithm

The #1 result is the most up to date and almost all the results have the date or the hours of the article when it got published. The freshness algorithm seems to update much faster than the other core algorithms. So, it is our advice that you keep your old articles updated so they could again rise up their position over the SERP.

3. Backlinks – Best Off Page SEO Technique

From the beginning of SEO, Backlinks holds its position of being the strongest ranking factors in Google’s ranking algorithm. The more the links you have from multiple high-authority domains, the better your chances are of ranking well for top keywords. Online marketers, especially the old ones should pay close attention to the backlinks profile, as given recent updates as “Penguin 4.0”, which is doing the job of cleaning and filtering sites with low-quality backlinks profiles.

4. Page Speed (Including Mobile Page Speed)

It’s been quite a painful moment for those people whose websites were not optimized for the mobile platform and are really struggling to keep up their positions over the SERP because of the Google’s mobile-first indexing approach. Also, the page speed is now considered as a real game changer when it comes to improving your site’s Google rank. Also, websites with slow page speed will have a harder time ranking at top results. Google’s intention for bringing up such an update is to provide users with search results which include sites that provide the best user experience.

5. Domain Power (Age, Authority, etc.)

Back then, exact-match domains were an unerring way to boost up the organic search visibility. It would not be an understatement to say the domains still have an influence on the SERP. With Google’s smarter algorithm, we can see the two major pillars of domain power.

Exact-match Domains

For example, if we search for “bikes”, we would expect to find popular bike related brands at top positions. Also, there is a possibility of getting an exact match, “bikes.com”.

Domain Seniority

Considering a real-life scenario, “age” does really matter, so is the case with the Domain’s age. Domain age is another major ranking factor. New domains have a tough time ranking for top keywords as possess a higher keyword difficulty. While domains with an extended track record seem to hold top positions for longer.

Conclusion

The year 2019 has already made a big impact on SEO strategies as the recent Google updates are paving their way in search of sites which are providing their users a real value by providing them with some quality content.  Also, there are some other updates too which might be interested in your site’s UX (user experience). So, it would be great if you try to understand these 5 major ranking factors before making up your online strategies.

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